UNDEW was born the way the best ideas usually are - between two lifelong friends who just couldn't let a good problem go unsolved. It started with Laura, who has never met a makeup product she didn't immediately toss into her purse, and Steph, her best friend who happened to be a fashion-obsessed clean girl who lives for a crisp, spotless collar. Together, they had been creating the perfect storm for makeup stains their entire lives.

Laura brought the idea to her longtime friend, who had spent over a decade working in the fashion industry. With that experience came a deep understanding of how much people love to keep their clothes, hats, bags, and coats clean, not to mention, their boyfriends collars, and how heartbreaking it can be to lose a favourite piece to a stubborn makeup stain.

That dynamic duo became their mission. UNDEW is a makeup stain remover designed for clothing and fabrics, gentle enough to trust, powerful enough to actually work. They created it because they believed you shouldn't have to choose between wearing the makeup you love and keeping the clothes you love.

One messy bag, one clean collar, and a whole lot of heart. That's UNDEW.